The pandemic and the suffering that resulted from it are represented by the demons that enter into battle with local heroes. It is possible to see the figure of Deu-la-Deu chaining and taming one of these demons; São Jorge, who merged with his horse, sticking a spear into the figure that represents death and suffering; We can also see "A Coca" tearing the skin of a demonic figure; Danaide, who frees herself from the chains of her punishment; The lamb represented as in the “Agnus Dei” figures, becoming sacred and, instead of a cross, holding a flag with the eye of "A Coca", a symbol of the culture of Monção. The eye element is also represented in the illustration of "Portas do Sol", which presents a portal between the past and the future, a passage to a new reality, which we hope will be more promising for everyone.
Furthermore, the illustrations are accompanied by short phrases that, in Latin, mean:
1 – PER ARDUA AD ASTRA – “Through adversity to the stars.”
Message of overcoming and hope for a better future.
2 – RES PUBLIC – “People’s thing”.
Spirit of congregation, union and conviviality.
3 – FEMINA INVICTA – “Invincible Woman”.
Feminine strength, independence and conquest.
4 – SIC SEMPER TYRANNIS – “So always, to tyrants”.
Do not allow evil to overcome us.
5 - BONO MALUM SUPERATE – “Overcoming evil with good”
But overcome evil with good.
6 – FREE QUAE SERA - "Freedom even late".
Release for a new tomorrow. Even though it's late, we always have the opportunity to renew ourselves.
7 – LABOR OMNI VINCIT – “Work conquers all”.
Build a better future, through working together.
Client
- República Lounge Bar
Year
- 2022
Description
- Advertising Campaign
Intervention
- Art Direction
- Graphic Design
- Illustration